A team of teenage entrepreneurs who set up their own real African tea business have seen off competition from 31 countries to win two prestigious awards at Europe’s top Young Enterprise competition.
Vitamin Boom from Balcarras School in Cheltenham picked up the
Fed Ex Access Award and were each awarded with a Kindle at the
Junior Achievement-Young Enterprise
Company of the Year final in Romania.
The award is given in recognition of the team which demonstrates
the most outstanding grasp of the nature of international trade and
the environmental implications of their business. Vitamin Boom
developed and sold a tea-based drink that contained extract of
Baobab, a vitamin-packed African super fruit.
The team's Managing Director, Cicely Elliott Berry, was also one
of 16 of the most outstanding young entrepreneurs who were
recognised with a Leadership Award. She will now be going
toBrusselson 16th October to shadow a CEO for day as part of the
Changing Lives campaign.
Toby Burden, Vitamin Boom's Marketing Director, who carried in
the British flag to the competition's gala dinner, said: "It was a
huge honour to carry our national flag. I felt a great sense of
patriotism and I think that after the competition we have done our
country proud. It has been an unbelievable experience all round
what we will all remember for a very long time and taught us skills
that will stay with us for the rest of our lives."
Managing Director Cicely Elliott Berry said: "I'm really pleased
to have won the Alumni leadership award and can't wait to go
toBrusselsand do the activities there.'
Annie-Mae Champion, Company Secretary said: "It was fantastic to
discover that our products are also well received in other
countries outside theUK. This made all of our hard work pay
off and ultimately gave everyone on the team an immense sense of
pride. This process and journey will stay with me forever."
Budd Nicholson, Sales Director, said: "Winning the FedEx global
accessibility award was a huge honour for all of us. We proved our
product was viable on an international level, which gave us all a
great sense of achievement to take away from the Young Enterprise
experience and to top it all we all won a Kindle."
Luke Perry, the team's teacher, said: "The team has
impressed me at every stage of the competition this year. They have
produced a high quality product and delivered a number of
professional pitches. The Young Enterprise journey has developed
their interpersonal skills and given them the confidence for the
future. It has taught them a number of valuable lessons and most of
all they have had fun."
Stephanie Prosser, Vitamin Boom's Business Adviser, said: "The
whole Young Enterprise journey with this group of talented and
dedicated students has been rewarding, exciting and above all else
Vitamin Boom's Super Froo tea bags and iced tea contain the
little-known African superfruit, Baobab which, since 2010, has been
allowed to be sold in Europeas a food product. The 16-17
year-olds decided to capitalise on the change in regulations after
Cicely's brother came back from a trip to Africa and told them
about the superfruit.
Their tea bags and iced tea drink are sold in health food
stores, cafes, delicatessens, gyms and farmers markets and they are
currently in talks with Soho Coffee Company and Whole Foods.
The team won their place in the European final after winning the
UK Company of the Year Award at the HSBC Young Enterprise
Innovation Awards 2012 at the beginning of July.
The overall winner of the European Company of the Year title was
Sign4Life from Ireland.
NOTES TO EDITORS
- Young Enterprise is the UK's leading
enterprise education charity. Every year we help 250,000 young
people learn about business and the world of work in schools,
colleges and universities. The charity is supported by a
network of 5,000 volunteers from 3,500 companies.
- This year 25,000 15-19 year-olds have taken part in our
flagship Company Programme and set up their own businesses in
schools with support from local business mentors.
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