The Edge Challenge

Edge is delighted to be working with the Peter Jones Enterprise Academy and the Gazelle Colleges Group on the Edge Challenge

Our 2015 Winners

The Edge Challenge

The Edge Challenge is an enterprise competition for 16-25 year olds who have studied, or are studying, a vocational course at an FE or Sixth Form college. 

Students had to develop a business start-up based on an innovative and viable idea.

Following pitches in London and Birmingham the winners were awarded with their prizes by Theo Paphitis

The 2015 winners

1st Prize, £3,000 - Hassan Iqbal, CreativePixels 

Hassan, a Virgin Pioneer and Finalist for Young Digital Entrepreneur of the Year in the Digital Entrepreneur Awards, is a young man with a carefully crafted plan. His creative media agency, CreativePixels, is already up and running and while it's currently in its infancy, his plans for expansion are in place. 

CreativePixels has been able to move into a new shared-office space which is in the heart of Manchester and means that Hassan has a base to work from in between studying for his BA in Enterprise and Marketing.

2nd Prize, £1,250 - Daniel Arundel, The Arundel Bakery

Daniel is no stranger to hard work, he already runs his own business - Arundel Bakery - and earlier this year he was runner up in the Peter Jones National Entrepreneur of the Year competition. It was his plan to branch out with a free-from product range, including cakes and crumbles free from gluten, dairy and fat, that won him second place in the 2015 Edge Challenge. 

Since collecting his prize money, Daniel has expanded the bakery's offering, supplying three more independent retailers and growing its range of gluten free products. Over the 2015 Christmas period Arundel Bakery sold a total of 3500 mince pies! He is currently in the process of redesigning the bakery's packaging and refreshing the website, and he has also set up a meal delivery service for the elderly.

3rd Prize, £750 - Surya Dinavahi, Adept Consultants

Surya's robust business plan for his company, Adept Consultants, won him third place in the Edge Challenge. Adept Consultants will simplify accounting for SMEs with their hands-on, supportive and cost-effective services. 

The company is still in the early stages of developement but Surya is working hard on developing the business's systems, websites and marketing strategies.

Team Winners, £4,000 - Callum Coles and Samuel Roberts, SoberDrive

Callum Coles and Samuel Roberts are two incredibly entrepreneurial young men from Cirencester. They have developed SoberDrive - a breathalyser device fitted into vehicles to prevent the would-be-drunk-driver from starting the car, thereby reducing the number of drink-driving incidents. Their revolutionary product aims to save lives and money. 

In the four months since taking home the top prize, Callum and Samuel have travelled to South Korea to talk about SoberDrive; they were invited as special guests to the Asia Pacific Junior Achievement Company of the Year Final. The duo have also filed their international patent for SoberDrive.

For further information please contact Jane Samuels

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