West Cheshire College Vocational Academy of Hospitality and Catering


The Vocational Academy of Hospitality and Catering (VAHC) at West Cheshire College (WCC) began in 2005 following a review of the curriculum and cross College catering facilities. Recruitment to the curriculum area was poor, success rates were low, catering revenues were reducing and the building in which we offered fine dining needed major investment to comply with DDA legislation.

The vision for VAHC was to deliver practical teaching and practical learning allowing learners to succeed in the competitive world of hospitality and catering, the second largest employment sector in the Chester district.

The excellence portrayed by VAHC lies in its interpretation and adoption of the College vision to provide access to opportunity for all. Our learners come from all walks of life and we welcome learners with disabilities and difficulties and ex-offenders, supporting them in raising aspirations as they realise that employment is a real possibility. This vision takes the form of learning by doing.

Catering students want to cook and serve, not sit, listen and write! Our Vocational Academy of Hospitality and Catering (VAHC) is a commercial venture which trains learners to professional standards and provides fine dining, bistro and refectory services to the public.

Our use of real work environments includes all our catering provision that takes place across College, this allows students to get lots of opportunities to develop skills and feel proud when they see someone paying real money for something they have cooked!

Learners can see their food being sold and paid for within the first week of starting in College. This year, on their second and third days in College, our new learners made cake for 4,000 to celebrate 100 years of Girl Guiding in Cheshire.

Responding to learner needs in this innovative way has resulted in FE success rates of 87% overall, up from 40% three years ago with improved learner and customer feedback.

VAHC learners are work ready and therefore able to progress into employment. We offer life experiences such as out of hours working, working away from home, paid work experience, travelling abroad and give learners an insight into employment opportunities in all areas of the industry to broaden their horizons and expand their options. We are particularly proud of the way VAHC welcomes learners from all walks of life with all their 'baggage', 40% of learners in the VAHC come from disadvantaged backgrounds and deprived wards compared to the College average of 29%.

VAHC is now regularly asked to cater for local events such as the Mayor's Ball and other civic functions. This and other ventures such as our regular attendance at the Senegallia (Italy) International Bread Festival have enhanced our reputation as a provider of excellent training for Hospitality and Catering and we are getting repeat requests for external events.

VAHC is the model for future learning at West Cheshire College and we are rolling the model out across College. We would welcome other colleges coming to see our successful working methods.

For more information about the subject of this case study - contact Sam Stevens  01244 670600. For PR details contact Penny Pallett 01244 350583/ 07880 717983 More information can be found on West Cheshire College's website

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