This report was commissioned by the Edge Foundation for the Education Comms Network to find out four things.
- How educators are using social media when they are in work mode
- What platforms are most popular with educators
- The content educators are looking for on social media
- Which platforms and influencers educators trust
Understanding the behaviour of educators helps us to streamline our efforts so we provide the right content, on the most appropriate platforms, with the greatest impact. Increasing our shared understanding of teacher social media habits can help individuals working in education comms to have a greater impact. This study provides a unique window into the lives of educators and their use of social media. The findings in this report are based on surveying more than 5000 teachers, headteachers, other senior leaders, and middle leaders. Teacher Tapp undertook the survey on 11th and 12th December 2022.