- Date published:
- October 2025
- Organisation:
- Department for Culture, Media & Sport
- Sectors:
- Creative
- Themes:
- Young people
The Department for Culture, Media and Sport (DCMS) is running a behaviour change campaign to encourage greater uptake of creative careers amongst young people from lower socio-economic backgrounds.
Ipsos were commissioned to conduct research to investigate the specific barriers faced by young people from these backgrounds in considering careers in the creative industries including perceived risks, awareness of available roles, and the influence of parents/guardians.