Delivering evidence from online job advertisements: Tapping into 10 years of experience

Online job advertisement (OJA) data have emerged as a crucial resource for identifying employers’ skills needs. In collaboration with Eurostat, Cedefop has developed a comprehensive system for analysing OJA data, enhancing skills intelligence and generating experimental statistics on skills.

This publication traces a decade of progress, from basic data collection to detailed analyses of occupations and skills. It provides a structured overview of OJA-based labour market intelligence, beginning with a framework for understanding OJA data and an in-depth look at the data production system. It further describes refined methodologies for skill and occupation classification, emphasising digital skills and the green transition. The richness of information provided by OJAs is presented even beyond skills. OJAs’ ability to provide information on education fields and qualifications is also examined.